Saturday, February 26, 2011

Borders vs. Amazon (my analysis)

A friend and I had a friendly disagreement this evening while discussing the closing of a bunch of local Borders stores. I thought that the closing of these stores came as no surprise as I buy most of my books online. My friend, on the other hand, an avid online shopper claims to have never purchased a book online. This shocked, appalled and made me want to prove a point.

Using the most scientific method I knew, I sent a barrage of texts to the 30 people last contacted in my phone containing the simple message "Survey question: do you buy books online?" Here's what I found out:

Three of my friends were not amused by my shenanigans enough to respond, rude. (One of them gets a free pass, she was asleep since with time change it was 12:30 and she's preggers)

Of those who did respond, two of my studious friends only bought school books online but do pleasure purchases in stores. Another two did not shop online, but cited a family member who does on occasion.  

Six reported that they did not purchase books online. One admitting "Nope, but I don't buy books" (remind me to cross Jason off my shopping list for Christmas).   

Fourteen of my contacts do their book shopping online. Tix was one of my most enthusiastic respondents, "Frick yes! That's the place I usually buy them!" McGuire cited time and convenience as his motivator, "Yes. No time for real bookstores. Or reading for that matter" (I don't blame you Chris, I couldn't find time to read Clean either.) Most agreed that the cost was an important deciding factor. Cassie lovingly bragged, "Yes. I have an amazon prime account so I get free shipping."  Marci (whom for this response I love dearly) focused on a slightly more personal reason, "Mike buys all his BBQ books online so he doesn't look like a fat ass."

Of course, I was surveying my friends so the remaining three surveyed couldn't help but answer with jokes like "I don't know how to read" or "Does porn constitute books? Either way, nope ;)"  or "What are books? Are those like magazines?"

So, although not a very diverse sampling, I found this survey rather enlightening.
The Winner: amazon.com

Stay tuned to your cell phones for my next "survey question".. And if you weren't a lucky recipient of my text this time, comment and let me know "Do you buy books online?"

3 comments:

  1. HUSKAY has a blog??? I'm now you're follower dawg! This should make for some interesting reading... haha

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  2. P.S. my "Language Arts Class" blog is fake. I had to make one for my technology class. In case you were wondering

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  3. I am saddened I was not a participant of the original survey. Because I try to be a good friend, I will respond to the survey anyway. I like to buy books at Border's when everything is 20% off, like right now when the store is closing, which I am quite sad about because I love to just look around the store even if I do buy books on Amazon or at Costco (books are cheap there and you don't have to wait for them to arrive!).

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